Blogs

A recent study by Gallop shows that only about a third of U.S. workers feel engaged with their jobs. And this is a concern for companies and the economy. The conclusion…

I’m writing this blog in reaction to a post I recently read where web site speed was optimized which resulted in visitors staying longer and navigating deeper into the site.…

“Our KPIs are a mess!”, said one of our clients. That sentiment resonates with many. Most people will tell you their KPIs (Key Performance Indicators) cause more consternation than gratification.…

KPIs are overused but underutilized. Companies often spend months trying to establish effective KPIs to improve business performance measurement, but they are often abandoned shortly after implementation because the numbers…

A marketing strategy is simple. It’s knowing what your goal is and identifying activities that will get you there. That’s it. However, the process of identifying specific tasks and effectively…